The Greatest Inventions from Sony Ericsson
Sony Ericsson is a joint venture established on October 3, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The company has its headquarters in Sweden and London, UK. The company has its research and development teams in Sweden, China, Japan, the US, Germany, Pakistan, India, and Great Britain.
PThe reason stated for this venture was to combine the consumer electronics expertise from Sony with the technological leadership in the communications sector from Ericsson. The consequence was that both companies stopped producing separate brands for their own mobile phones. Due to their policy and business strategy, by 2008, the company was the fifth largest manufacturer of cell phones in the world. Sony Ericsson comes after companies like Motorola, LG, Nokia and Samsung. Sony Ericsson’s sales of products very much increased after the launch on the market of the Walkman and Cyner-shot series.
Sony Ericsson’s products include the following: mobile phones, mpbile music devices, wireless systems, wireless data devices, wireless voice devices and hi-tech accessories. The company’s revenue was €11,244 million in 2008 and its net income in the same year was €73 million. In July 2008, Sony Ericsson had 9,400 employees lead by Nelson Mozol (President), Anders Runevad (EVP) and Carl-Henric Svanberg (Chairman). Sony corporation has 50% of the company with the other half belonging to Ericsson AB.
As we’ve already said, Sony Ericsson started being incredibly successful with cyber-shot and Walkman collections. In 2005, on March 1, the company released the K750i with a 2 megapixel camera and its platform mate the W800i, the first in the highly successful Walkman phones. The great feature about this phone was the possibility to play 30 hours of music according to the user’s will. In October 2005, the company launched the P990, which made the first device relying on UIQ 3 technology. The other major achievement that Sony Ericsson had was the Cyber-shot brand, issued in 2005 by the K750.
This was one of the most popular Sony Ericsson phones. Back then, the memory card space was very innovative, ensuring its success. The difference between the Cyber-shot and the Walkman resides in the media viewing features and cameras which are superior in the Cyber-shot. There are five large categories of products developed by Sony Ericsson on the whole : the W Walkman series music phones, the Cyber-shot branded line of phones, the BRAVIA-branded line of phones, the UIQ smart phones, and the Xperia range of mobile phones.
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